News — water conservation
Aloha is the spirit of love and fellowship that Amy Connelly weaves into each piece of her eco-friendly beachwear and Turkish towel lines at Shaka Love. What makes this Turkish towel so impactful is not just its weave, known for being quick drying and superabsorbent, but more importantly, buying one of these towels contributes to water conservation and equity across the globe. As it turns out, towels soak up way more water than we thought. Manufacturing a single regular cotton beach towel requires 3,000 gallons of it! That amount is enough to sustain a person for ten years (!), yet, in many parts of the world,...